Google has announced an experiment to Googles platform, teaming with five major brands to offer a "digital immersion experience." Along with Buick, Disney, Diageo, T-Mobile and Delta Airlines, these interactive ads not only work as a hodgepodge of existing visual search function, but adds additional content courtesy of the results of the advertisers.
Simply point your application Googles in a print ad and immediately be recognized and will send the specific place that you are online, which will be full of perks. As an example, in the video we see a pretty girl who takes photo to the lineup of Tron, and was immediately taken to a page where you will find more information about this film.
Shailesh Nalawadi tells us that Google has developed this service to make it easy to explore the world around the user from a mobile device.
In this experiment, we apply the same principles, and the same technology that allows advertising, and other media, which offers links to the sites of these brands that support these ads.
The truth is that it is very interesting to see, I hope we can put into practice soon. For now have the video of the ad and the show below.
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