Google released a new version of AdWords Editor, then campaign management software AdWords PPC. The main changes associated with the support of local ads ("Extensions place").
News in brief ...
Version 8.0.1 of AdWords Editor now support the extension site, it means possibility to create a campaign Associated with an AdWords account Google Place (formerly the Local Business Center). In short, with the ad you can showing the name, address and telephone number Your company's next title and description ordinary. The interface software also enhanced.
To download Editor AdWords:
AdWords Editor is available for Windows 2000, Windows XP (Home Edition / Professional) and Mac OS X. I think it also works under Vista and Seven ;-) download is on www.google.com/adwordseditor/
New Features
Extensions Location: New Use Extensions Tab to manage your business location. Editos AdWords allows you to synchronize with one or more campaign Google direct address, your business address upload and manage the location of the extension manually. Local Business Ads tab is no longer available.
Parameters ad: AdWords Editor now AdWords API supports this feature when dynamic keyword insertion is allowed, especially in the ad title, description and URL bar display.
Interface Devices Additional
Accordion Panel: Each tab includes panel folded under the data. Click on the title of a panel to expand or click on the title separator collapse all panels and save space.
Indicators of progress: the progress of some tasks can be slow. The progress bar can now displayed when you accept or reject proposed changes, look for duplicate keywords or you expect a long list keywords or ads to fill the data.
Adding Accounts CM: When you add a new MCC, customer account now includes a description of the account or name business, if available. Customer accounts is part of the MCC will shown in bold at the top list.
Requests for exemption simplified: to seek waiver to rules on advertising, you just check box for the waiver.
More useful error messages: AdWords Editor now provides more information about account limit errors, such as the rate at where the limit has been exceeded.
Other updates
Display the Google Network: all references into the Google content network, including bids for the content network, now refers to Display the Google Network.
Improvements in mobile advertising:
- ** CPC or CPM campaigns can now include mobile ad. The latter is not longer limited to the CPC campaign.
** Dialog box for a simple mobile carrier to be used.
** Targeting platform is now setting available under the tab "Campaigns".
Deleted ad: you can not activate or modify advertisements that have been deleted from AdWords server.
Shaping place: when you enter location and category, AdWords Editor now automatically corrects some problems distance and snacks.
Updates opportunity keywords: the Keyword Opportunities tool now includes an additional column for global search and the search volume local. Keywords tab based on the study "does not offering more ideas for keywords.
Auction Features: You can now download download and manage campaigns using the auction with a target CPA or the people of the ECPC. As before, You must sign in to AdWords for change the option to bid at the level campaign.
Advertising schedule is simple: when you update your calendar ads import a CSV file or use the tool "Add / Update Multiple campaign," Your no longer need to enter the column separately on the circumstances "of the advertising schedule.
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