Choose keywords for pay per click advertising is an important step for success campaigns on Google Adwords. This will based on the keywords you select an ad We will be proposed to the sailors as results from a particular search but not enough make the mistake of considering number of words refinance their quality priorities:
The purpose of this site marketing, in this case should not make such announcements looks possible, but to make perfectly visible from the target of interest and not large, the number of generic user. And 'Much better, therefore, precision machining.
Besides, should not be forgotten that in some pay per click campaigns only charged for actual clicks on your ad, and we certainly intend to spend unnecessary, in our campaign for clicks from users who are not really try the product or service we intends to propose.
Google keyword tool
Offers the same search engine Google users, whether expert or marketing simple web sailor who competed in the Pay-per-Click, a tool designed specifically for keyword selection:
https://adwords.google.com/o/Targeting/Explorer?__u=1000000000&__c=1000000000&ideaRequestType=KEYWORD_IDEAS#search.none
When you open this page, Google will offers direct capcha, classical system security that asks you to type letter appears to acknowledge that the PC You are really connected to the a person, not a program. After this operation quickly, you open the screen where we can find matching keywords our case.
Ad groups: people for our campaign?
There is usually one to consider advisable to dissolve a pay per click campaign in an ad group different, each will focus on certain keywords, manage campaigns with This way is more efficient than in a single campaign generic keywords.
In this light, if we want to achieve results the better we can search for keywords each ad group.
May be useful to give examples to understand more easily what criteria in the selection keyword: think we should create a campaign for companies dealing with fire protection systems, in many groups will split the ad?
Of course, there will be useful to know what services are actually offered by the company, but our biggest aid will provide only a tool with keywords Google: then enter keywords generic "Fireman" and among many keywords our will select proposals with a total
greater than visitors to create an ad group. Find keywords most wanted is simple, just look figures related to both global and local searches per month.
The group was created ... keywords
selected?
After you select keywords that will focus in each ad group, we will continue to keyword selection for each group. Being a "fire brigade" general topics, a group of ads may be "fire fire "here and enter the keyword fire extinguishers "" in the word device Key to select all your keywords. For careful selection of the type of correspondence (Options to the left of the screen) for us to enter "Extended" to have a wider choice of keywords associated with search that.
Here we are, therefore, we have before us a list of kewyord proposed by Google, which will choose? For the right choice, we must remain hold on different criteria.
1) Consistency is the keyword
Almost all of the keywords that appear in related to the field list, then one may be taken to select multiple, actually, not how it should be continue. It will select all synonyms of the word "fire" and all words the same meaning (eg, word "Cannon"), while ignoring all of the words keys that do not show the exact object in question, for example: 'certificates Fire prevention, "" about safety rules work, "a fire emergency plan, and of course Other keywords that point to areas different, in this case, for example, "photovoltaic".
2) Cost keyword
Another criterion that really comfortable base in the selection of keywords is also the level of competition for this keyword. Why you should consider this aspect?
Simple: because every keyword has a cost, costs vary depending on the grade competition, the show via word graphic key right next to a single keyword. To optimize the cost of the campaign, may help avoid some of the keywords to the competition is very high, high cost, therefore, chose not to what called "long tail".
What long tail? Basically, keywords the long tail is longer and more articulate, composed of different words and thus more targeted and precise. Some marketing experts web show exact tail "long" as the key to optimize the campaign, especially considering savings of choosing the benefits of long tail is actually two: click on their ads with a much lower cost and target more precisely, with the possible conversion higher, or request a contact with of user to purchase or request simply for information.
In this example we use the example long tail can, rather than the generic keyword tool fireman "," keywords like "Powder extinguishers for businesses."
Negative keywords
You decide keywords to ad groups farm work was still unfinished because there are other tasks waiting for very important: negative keyword option. Negative keywords are they based on keywords really do not have to appear in our list. The greater the number of keywords that will select as a target, which will be negative rather see your ad, but must be careful, because choose negative words but also suitable for Our announcement likely to jeopardize success of the entire campaign.
Among the negative keywords will fall, therefore, keywords associated with this sector but also pointed to a product or service different from, for instance: "during installation fire department, "or even a tool extinguisher maintenance "" in the case The company only provides services delivery, and of course all keywords which are not covered by flowers.
This really should also be included in the word negative keywords to a single ad group and keyword
who have chosen to hand the group Another campaign to differentiate more thereby increasing the effective group subsequent monitoring of the other campaigns.
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