In the annual global conference Adobe MAX, Adobe Systems Incorporated today announced Adobe Suite Digital Publishing Suite, which provides publishers with a set of hosted services ready to use and display technology to create, publish, optimize and sell digital content directly to consumers through retailers or major content marketplaces for mobile devices.
Suite Digital Publishing Suite, which is based on Adobe Creative Suite and Adobe InDesign CS5, allows the design and distribution of innovative reading experiences with the brand image of the editor, along with flexible business models and support for detailed analytical reports.
The editors, using InDesign CS5, PDF, HTML5 and Suite Digital Publishing Suite may effectively create fixed and adaptive designs, natively create new levels of interactivity directly in InDesign, distribute and monetize digital editions, and optimize editorial and advertising content obtaining a publication workflow completely digital from start to finish.
"The publishing industry is reinventing itself and there is a new era of innovation as editorial and advertising that publishers are directed towards new markets hardware platforms of mobile devices," said David Wadhwani, vice president and general manager creative solutions and interactive Adobe.
"Taking advantage of InDesign workflow CS5 and services Suite Digital Publishing Suite, publishers and marketing professionals can design a new class of innovative digital magazines to create a reading experience more dynamic and sophisticated attract subscribers and advertisers high value. "
The chief director of Adobe, Kevin Lynch, has officially announced the Digital Publishing Suite suite during his keynote address at the Adobe MAX 2010 Annual Conference today at 9:30 Pacific time. Join for transmitting live streaming of the keynote speeches at the conference website MAX 2010 in max adobe online.
Digital Publishing Suite The suite includes enterprise-level services and display technology:
->> Digital Publishing Suite The suite is compatible with the content viewer Adobe Content Viewer for Adobe AIR and IOS that can be customized with the brand image editor to allow immresive reading experiences such as Blackberry devices Playbook tablet, Samsung Galaxy, Apple iPad many Android based devices which provide their early commercialization. The innovative navigation features and minimum Chrome as "navigation mode" of sailing away and dual axis allow readers to interact with the content of new and exciting ways.
->> Production service: load items directly from InDesign in a hosted service intuitive that editors can collaborate in designing, composing the final content in the correct order, add metadata and article number and preview the entire issue as it will appear in its final published form in desktop devices and tablet. The production facility will be compatible with different formats, including PDF and HTML 5.
->> Distribution Service: store, host and distribute digital content securely in the main tablet devices and desktops to access and reach a broad audience. Editors can manage the content available to its final fulfillment from within a control panel content library, including file and metadata publication and notify readers seamlessly from within the content viewer the availability of a new number Journal for purchase or download.
->> E-commerce service, take advantage of marketing payment models and flexible with the ability to monetize content across platforms directly to retailers or through major digital markets for mobile devices like Blackberry App World, Android Market, Google Apps or Apple Marketplace App Store. Publishers can create marketing programs and joint packages of high value print and digital content and allow readers to easily purchase content directly from within the application of the magazine in your device.
The direct support of electronic commerce by the editor to interoperability will allow readers to buy content once and read it on their desktop devices or tablet.
->> Analysis Service: Get valuable customer information to better optimize the editorial content and drive greater profitability of advertising using online analysis that offers best-in Adobe SiteCatalyst through Omniture analytics engine. Editors can access pre-designed control panels directly from within the editing workflow hosted key to display advertising and subscriber data including the total number of views, downloads and meter numbers of acquisitions, as well as interaction with interactive content like video. Valuable analysis of viewer profile data can supplement traditional point of sale (POS, for its acronym in English) off-line to build a broader and more comprehensive understanding of the individual subscriber. The more detailed reporting and analysis available through a separate subscription Adobe SiteCatalyst. Control panels can be customized and additional reports to meet unique business objectives of the editor.
Adobe is already working with major publishers like Condé Nast and Martha Stewart Living Omnimedia, Inc. to create and monetize dynamic digital magazines.
"Our pioneering work with WIRED and The New Yorker has allowed us to provide a set of workflows and tools that take advantage of emerging hardware platforms and our magazines will excel in the digital format that will attract advertisers and keep readers interested in totally new ways, "said Joe Simon, chief technology Condé Nast." I can not think of a more exciting time to be involved in the publishing business. "
Gael Towey, creative and editorial director of Martha Stewart Living Omnimedia, said: "Adobe was fully aware of our needs as designers, publishers and creators of content and could meet all these needs in a way that not only distinguishes our next issue digital Martha Stewart Living, but will benefit all magazine publishers. "
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